Builders conduct quite a few studies before launching a
residential project because the stakes are usually high. They do feasibility
studies and analyze the market. And only the most viable projects are approved.
Still, all that pro forma work merely reduces the risk; it doesn't eliminate
it.
Until recently, builders only needed to focus on codes for
guidance on ensuring energy efficiency of their homes. However, in many markets
across the country, houses with third party energy efficiency certifications
are attracting more buyers. In fact, some prominent builders now only offer
homes with energy efficient certifications. This has made it necessary for
builders to incorporate some form of energy efficiency into their projects.
In today's housing market, the number of buyers who factor in
the cost of ownership is steadily increasing. Since energy efficiency is
crucial for reducing utility bills, more people are looking for homes boasting
of Energy Star certifications.
What if you don't already offer energy certifications on your
homes? That is no cause for major concern now because you can choose from
several certification options. The National Green Building Standard is a
voluntary certification developed by the International Code Council and the
NAHB in 2009. This has been approved by ANSI.
Over the last 5 years, about 30,000 new houses received NGBS
certification, and almost 2,000 homes are waiting for approval.
Since the certification is non-prescriptive, there is no way
builders can take short cuts. That also explains why NGBS is the only green
certification approved by ANSI.
There are several other competing standards and each one has
its proponents and benefits.
Depending on the kind of competition you face in your local
market, you need to know more about each of these certifications and choose the
one that allows you to differentiate your products from your competition.
This year will be remarkable for builders in many ways. The
housing sector is expected to register exponential growth in 2014. This year,
buyers of all segments are expected to enter the market. In 2013, the real
estate market received a major boost from investors who purchased a large
number of properties. This helped dry up the existing inventory and also drove
the prices up.
In 2014, the market will see the participation of more entry
level buyers. And then we will also get to know more about the specific buying
preferences of people aged 18 to 32. Since many of these buyers have waited
several years to enter the market, they will have a decent understanding of the
products. They will also be more interested in learning about ways to make
their home more energy efficient and comfortable.
There is enough evidence to prove that buyers are showing
greater willingness to pay slightly higher prices for homes that possess
energy-efficient certifications.
In fact, energy efficiency has become the norm today, and
builders can no longer ignore it. The year 2014 will be a great year for
builders who have exciting projects on offer. But the risks associated with the
trade are also becoming bigger. Not offering homes with energy-efficient
certifications is the biggest mistake that builders can commit now.








